“Not a big box retailer, but an out of the box optical provider”.
We are Wisconsin’s largest independent eyewear store selling all types of quality eyewear. Our core business is manufacturing lenses and fitting eyewear the proper way. We do not provide eye exams or fit contact lenses. But, if you have shopped around for a certain style or fit and haven’t found it, you are guaranteed to find it here.Learn More
We are not commission basedGet the best glasses for you without the sales push
Only glass manufacturer in WisconsinWe do all the work on-site
Family friendly environmentDedicated children's play area so parents can shop
Free WiFiCheck email or compare online reviews
In-stock inventorySame day availability in most cases
Personalized shopping experienceWe work with you to find the best fit for your needs
Specialty Eyewear at Fluegge Optical
Fluegge Optical is extraordinary customer service combined with Wisconsin’s only full service onsite lab, manufacturing all lens types including glass. That means we can make most all lenses regardless of power right here and while you wait if you are in need of immediate service.
Our full service facility is now totally digital capable of providing you with the newest technology of lens designs. That technology compliments Fluegge Optical having the largest selection of eyewear (over 5000 current frames displayed on our floor) in Wisconsin. Offering eyewear that are name brands, higher quality, the hottest fashion, and the not to be forgotten “retro vintage frames”. We also provide shooting/archery glasses, low vision aids, sports specs.
Your wait time can include; sitting back and listening to our nostalgic upbeat music and browsing the creations of our “artist of the month” (frequently changing display available for viewing and purchase). While waiting for your eyewear or repairs, you can now walk next door to Fluegge Optical and visit Kerri's Bakery (Custom Cakes) and Cafe'. Enjoy a freshly made doughnut, muffins, sliced desserts, lunch sandwiches and much more - all while you wait !!! Make your stomach feel good while the Flue Crew takes care of your "face" !!