Fluegge Optical is a family business which began in 1918 as a wholesale lens manufacturing business in Milwaukee, Racine and Appleton Wisconsin providing service to Optometrists, Opthalmologists and Opticians.  Our family lineage makes us the oldest optical provider in Wisconsin and one of the oldest names in the industry.

In 1985 we opened up a new Fluegge Optical, manufacturing lenses but with a retail presence in Waterford, WI.  Because of our consistent high quality, continued desire to provide superior customer service and unique purchasing experience, our business outgrew our original location after 25 years. So, in August 2010 we completed a new building on the NE corner of Main Street in Waterford WI.  Fluegge Optical is now considered the largest independent eyewear store in Wisconsin.

FO Interior Prof 2We fondly remember that in the office of Fluegge Optical at 1023 N3rd Street in Milwaukee WI, Harvey and Harold Fluegge had a copy of a cartoon that depicted a Doctor passing off a newborn baby to the new parents.  The caption read “right and on time, another satisfied customer”.  90+ years later we find ourselves strongly committed to that same theme “right and on time”.

So we invite you to please stop by, look at all we have, tell us what you are looking for and let us blend those elements together so you our customer have an eyewear product that exceeds all expectations. Find out firsthand what the old world ethics, expertise and pride in our profession can do for you.  We look forward to having that opportunity.